Methods
of Delivery:
Answering Device Only Delivery X 3:
Your message is recorded
and the recipient reviews it at their convenience.
We make 3 attempts to connect to an answering
device. If we get a live answer, they will hear a
polite "Sorry, wrong number." We use advanced
methods to detect live versus devices with 99%
accuracy. Detection inaccuracy accounts for a large
number of our competitors undelivered calls. The
Broadcast X 3 gives us three chances to deliver to
an answering device.
Live Answer Only
Delivery: Live answer is useful in only a
limited number of strategies because of the high
hang up rate within 5 seconds. These can be useful
for flash GOTV calls on election day or an immediate
response to a political attack.
Combining Answering
Device and Live Delivery: You can use a
separate message for live answers and another
message for answering machines. Answering machine
only will be more effective in persuading voters and
gaining recognition.
Live Answer
Interactive: Live Answer Transfers can be
useful in some circumstances---"press 1 to speak to
a live operator." Useful in fundraising and GOTV.
"If you need a ride to the polls, press 1 to
schedule free transportation." "Press 1 to repeat
this message."
Strategies:
Voice Broadcast wins close
elections. It is the most cost effective
method to increase Name ID and influence undecided
voters. Below are Voice Broadcast strategies,
counting down to election day.:
Early Voting
(2-6 weeks before election day): target party
loyalist, people who consistently vote in a party's
primary, to take advantage of early voting (if
offered in the state) or to ask for an absentee
ballot if they may be out of town.
Name
Recognition-Build Favorable (2 to 3 weeks out):
complement a mailing with a voice message to
strengthen your name ID and reason to vote for you.
Thursday-Friday
before Election: Have a spouse or key endorser
leave a supportive message and asking General
Election Voters (who did not vote in Primary) to
vote for you. Motivate Party loyalist and remind
them to vote.
Day before
Election: Candidate message to get out vote of
party loyalist and persuade independent voters.
Last chance to raise Name ID. This is the most
effective approach to win votes the day before
voting.
Take advantage of
discounts for multiple calls. Voice Broadcast is
popular because of its acknowledged effectiveness.
Make sure you are scheduled by October to avoid
additional expedite fees. |